Facebook Ads

Export cohorts from devtodev to Facebook Ads to build Custom Audiences for Meta campaigns

Setup

1. Go to: Settings → 3rd Party Sources → Cohort Export

2. Click the ✎ icon next to Facebook

3. Fill in the fields:

   • Account ID – your Facebook ad account ID (numeric, usually 10–15 digits)

Where to find Ad Account ID

• Log into Meta Ads Manager

• Check the URL — the ID appears in the act=XXXXXXXXXXXX parameter

For help finding your Ad Account ID, see Facebook documentation.

1. Click Login with Facebook to authorize.

To disable the integration, turn off the toggle.

User Identifier

Facebook Ads cohort export in devtodev uses only the Advertising ID:

• For Android: GAID (Google Advertising ID)

• For iOS: IDFA (Identifier for Advertisers)

Make sure the SDK is integrated properly and Advertising ID is available in the user profile before the cohort is exported.

How to prepare cohorts

Check out the Tuning section to learn how to export the cohorts.