A/B Testing

The A/B Testing section explains how to set up experiments, analyze results, and make data-driven decisions to optimize user engagement and monetization. The section covers key concepts, implementation steps, and best practices, ensuring that teams can efficiently run controlled tests and measure the impact of different variations on player behavior.

Check out this guide to A/B testing essentials and strategies!

Integration manual

Description of A/B testing on the SDK side

Configure A/B tests in devtodev interface

Working with A/B tests in devtodev

Example A/B tests

A/B testing examples