All Ad Network Metrics are presented in alphabetical order.
These metrics are available only with an ad mediation platform integration or Ad Impression event.
% of users saw ad – the percentage of users who saw an ad out of all active users. Calculated by dividing the number of unique users who saw the ad by number of active users.
Ad ARPU – the average ad revenue per active user. Calculated as total ad revenue divided by the number of active users for the specified reporting interval.
Ad eCPM (Effective Cost per Thousand Impressions) – an estimation of the revenue you receive for every thousand ad impressions. It is calculated as total ad revenue divided by number of ad impressions * 1000.
Ad impressions – total number of ad impressions.
Ad impressions per user – the average number of ad impressions per active user over the time period. Data from ad network platforms.
Ad revenue – the total net revenue generated from ads over a given time period.
Ad revenue per user saw ad – the average ad revenue per user who saw an ad. Calculated as total ad revenue divided by the number of users who saw the ad.
Impressions per user saw ad – the average number of ad impressions per user who saw an ad over the time period. Calculated by dividing the total number of ad impressions by the number of users who saw the ad.
Users saw ad – the total number of unique users who saw an ad over a given time period.
These metrics are available with an ad network integration.
Ad ARPU aggregated – the average ad revenue per active user. Calculated as total ad revenue aggregated divided by the number of active users for the specified reporting interval.
Ad clicks aggregated – total number of clicks by ad networks.
Ad clicks per user aggregated – the average number of times a user clicks on an ad for the selected period. Calculated as total ad clicks divided by the number of active users.
Ad CTR aggregated (Click Through Rate) – calculated as total clicks divided by impressions and multiplied by 100%.
Ad ECPM aggregated (Effective Cost per Thousand Impressions) – an estimation of the revenue you receive for every thousand ad impressions. It is calculated as total ad revenue / number of ad impressions * 1000.
Ad impressions aggregated – total number of impressions aggregated by ad networks.
Ad impresssions per session aggregated – the average number of ad impressions per session. Calculated as number of sessions divided by the number of impressions.
Ad impresssions per user aggregated – the average number of ad impressions per active user over the time period.
Ad revenue aggregated – the total net revenue generated from ads over a given time period.
All Prediction Metrics are presented in alphabetical order.
7-day predicted cumulative gross – total gross projected revenue received over the first 7 days since install from new users acquired during the selected period.
14-day predicted cumulative gross – total gross projected revenue received over the first 14 days since install from new users acquired during the selected period.
30-day predicted cumulative gross – total gross projected revenue received over the first 30 days since install from new users acquired during the selected period.
60-day predicted cumulative gross – total gross projected revenue received over the first 60 days since install from new users acquired during the selected period.
Predicted ROI 7 – projected return on investment rate that is calculated as predicted 7-day LTV divided by CPI.
All SDK Metrics are presented in alphabetical order.
7-day Cumulative ARPU – cumulative average revenue per active user over the first 7 days. The metric is calculated as total revenue over the first 7 days divided by the number of active users over the selected report period.
14-day Cumulative ARPU – cumulative average revenue per active user over the first 14 days. The metric is calculated as total revenue over the first 14 days divided by the number of active users over the selected report period.
30-day Cumulative ARPU – cumulative average revenue per active user over the first 30 days. The metric is calculated as total revenue over the first 30 days divided by the number of active users over the selected report period.
60-day Cumulative ARPU – cumulative average revenue per active user over the first 60 days. The metric is calculated as total revenue over the first 60 days divided by the number of active users over the selected report period.
Active users – number of unique users that have visited your app during the given period. DAU is calculated by days, MAU is calculated by months, and "Active users" is calculated by any selected period of time.
ARPU (Average Revenue Per User) – the average revenue generated by any user within a defined timeframe. Every user is taken into account. Defined as the total gross revenue within a given period divided by the number of active users within the same period.
ARPPU (Average Revenue Per Paying User) – the average gross revenue generated by a paying user. Non-paying users are not taken into account. Defined as the total gross revenue within a given period divided by the number of paying users within the same period.
Average check – an average gross revenue per payment. Defined as the total gross revenue divided by the number of payments.
Average session length – an average time spent in the app per user. Defined as the sum of the length of all sessions divided by the number of sessions within a given period.
DAU (Daily Active Users) – the number of unique users that have opened the app during a given day. The DAU for several days is calculated as the mathematical mean of all DAUs within the given period.
Day 1 retention (by hours) – the percentage of users who have launched an app for the first time during the chosen period and then opened it on day 1 after the first launch ("day" here means 24 hours interval from the first launch).
Day 7 retention (by hours) – the percentage of users who have launched an app for the first time during the chosen period and then opened it on day 7 after the first launch ("day" here means 24 hours interval from the first launch).
Day 28 retention (by hours) – the percentage of users who have launched an app for the first time during the chosen period and then opened it on day 28 after the first launch ("day" here means 24 hours interval from the first launch).
Day 1 retention (calendar) – the percentage of users who have launched an app for the first time during the chosen period and then opened it the next day after the first launch ("day" here means the date in the calendar).
Day 7 retention (calendar) – the percentage of users who have launched an app for the first time during the chosen period and then opened it on day 7 after the first launch ("day" here means the date in the calendar).
Day 28 retention (calendar) – the percentage of users who have launched an app for the first time during the chosen period and then opened it on day 28 after the first launch ("day" here means the date in the calendar).
Day 0 timespent – the average amount of time spent on installation day for users who have launched an app for the first time during the selected timeframe.
Day 1 timespent – the average amount of time spent on the 1st day after the installation for users who have launched an app for the first time during the selected timeframe.
Day 7 timespent – the average amount of time spent on the 7th day after the installation for users who have launched an app for the first time during the selected timeframe.
Day 28 timespent – the average amount of time spent on the 28th day after the installation for users who have launched an app for the first time during the selected timeframe.
Gross – the total gross revenue (Sales Revenue) within a given period. Defined as the sum of all payments within a given period.
LDAU (Loyal Daily Active Users) – a number of unique loyal users visiting the app during a given day. The LDAU for several days is calculated as the mathematical mean of all LDAUs within the given period.
Lifetime – the average number of days between the first and last time the app was launched. The launch is considered to be the last if there has been no activity within the app during the last 7 days.
LMAU (Loyal Monthly Active Users) – a number of unique loyal users visiting the app for the past 30 days. The LMAU for several months is calculated as the mathematical mean of all LMAUs within the given period.
Loyal user – a user who has opened app at least once after 24h from the first launch.
LWAU (Loyal Weekly Active Users) – a number of unique loyal users visiting the app for the past 7 days. The LWAU for several weeks is calculated as the mathematical mean of all LWAUs within the given period.
MAU (Monthly Active Users) – a number of unique users that have opened the app for the past 30 days. The MAU for several months is calculated as the mathematical mean of all MAUs within the given period.
Max users online – the peak number of users active on a particular day.
New users – a total number of registrations within a given period.
New paying users – the number of users who have made their first payment in the application within a given period.
Paying conversion – the percentage of users registered in the given period and having afterwards made at least one payment, percentage taken of all users registered in the given period.
Paying share – the share of users who have paid at least once per given period. Defined as the number of paying users within a given period divided by the number of unique users within the same period (DAU, WAU, MAU).
Paying users – the number of users who have paid at least once within a given period.
Revenue – a total net revenue within a given period. This metric is calculated as the product of Gross and Revenue rate. "Revenue rate" (developer interest) is equal to 0.7 by default, but it can be changed in project settings.
Sessions – the total number of sessions (opening or unfolding the application) for the given time period.
Sessions by user – the average number of sessions made by one user during the period.
Sticky Factor (DAU/MAU) – shows the average regularity of users’ logs. The more regular users log into app, the higher is Sticky Factor. If every user logs every day, the Sticky Factor is equal to 100%.
Transactions – total number of transactions made by users within a given period.
Transactions by user – an average number of transactions per user. Defined as the number of transactions (purchases) within a given period divided by the number of paying users within the same period.
Tutorial conversion – the share of new users who have successfully completed the tutorial.
Users online – the average number of unique users, from whose devices any event was received in the given timeframe. Calculation is performed with the use of averaged data for the 5 minutes period, days, weeks etc. depending on the period and aggregation taken.
WAU (Weekly Active Users) – a number of unique users that have opened the app for the past 7 days. The WAU for several months is calculated as the mathematical mean of all WAUs within the given period.
All Subsricption Metrics are presented in alphabetical order.
Activated subscribers – total number of unique users who made a payment within a given period.
Active subscriptions – number of active subscriptions by the end of the aggregation period.
Active trials – number of active trials by the end of the aggregation period.
Churned subscribers – total number of unique users with Expired/Refunded subscription status over a selected period.
Cumulative subscription gross – total sum of income by cohort for all periods including the current period.
New subscribers – total number of users who made their first subscription payment within a given period.
New subscribers among new users – number of users who installed the app and converted to subscribers during the specified period.
New trial users – total number of first-time trial users over the selected period.
New trial users among new users – total number of users who installed the app during the specified period and started a free trial by the current date.
New user to subscriber conversion – percentage of paying users (at least a single subscription payment) registered in the given period of all users registered in the given period.
New user to trial conversion – percentage of new users that have converted into trial users over the selected time period.
Number of subscriptions – number of activated (purchased) subscriptions.
Refunded subscriptions – Number of subscriptions that were refunded by the app stores.
Subscriptions conversion – conversion into purchasing the Nth subscription. It is 100% for the first period, and for each renewal period, it equals the ratio of users who activated the Nth subscription to the number of users who bought the first subscription.
Subscriptions churn gross – amount of revenue lost due to the fact that users didn’t renew their subscriptions expired during the selected report period.
Subscriptions gross – amount of income earned from the first and renewed subscriptions.
Subscriptions recurring gross – revenue from all active subscriptions over the specified period grouped by day, week, month.
Subscriptions recurring revenue – revenue from all active subscriptions over the specified period grouped by day, week, month. This metric is calculated as the product of Gross (metric from the app store) and Revenue rate. "Revenue rate" (developer interest) is equal to 0.7 by default, but it can be changed in project settings.
Subscriptions refunded gross – amount of revenue lost due to user refunds.
Subscriptions revenue – total net subscription revenue for the given period. This metric is calculated as the product of Gross and Revenue rate. "Revenue rate" (developer interest) is equal to 0.7 by default, but it can be changed in project settings.
Subscriptions trials count – total number of activated trials over the specified period.
Subscriptions users converted from trial to subscriber – total number of users who have bought the subscription after the free trial.
Trial to subscriber conversion – percentage of trial users who have upgraded to paid accounts.
All Market Metrics are presented in alphabetical order.
(Google Play) Market ANRs – Number of times an app was not responding.
Market Average Check – an average gross revenue per transaction. Defined as the total gross revenue divided by the number of transactions (payments).
(Google Play) Market Crashes – Number of times an app has crashed.
(Google Play) Market DailyAvgRating – Average rating an app has got on the chosen date.
Market Downloads – a number of app downloads from the app store within a chosen period
Market Gross – a total gross revenue (Sales Revenue) per period. Defined as the sum of all payments within a chosen period.
Market IAP Gross – a total gross revenue (Sales Revenue) from in-app purchases per period. Defined as the sum of in-app payments within a chosen period.
Market IAP Revenue – a total net revenue from in-app purchases per period. This metric is calculated as the product of Market IAP Gross and Revenue rate. "Revenue rate" (developer interest) is equal to 0.7 by default, but it can be changed in project settings.
(Google Play) Market Rating – App rating (number of stars) in the app store for the chosen date.
(Apple App Store) Market Refund – a total sum of payments refunded to users.
Market Revenue – a total revenue per period. Defined as the sum of payments within a chosen period.
Market Sale Gross – a total gross revenue from paid downloads per period. Defined as the sum of payments for downloads within a chosen period.
Market Sale Revenue – a total net revenue from paid downloads per period. This metric is calculated as the product of Market Sale Gross and Revenue rate. "Revenue rate" (developer interest) is equal to 0.7 by default, but it can be changed in project settings.
Market Subscription Gross – a total gross revenue from paid subscriptions per period. Defined as the sum of payments for subscriptions within a chosen period.
Market Subscription Revenue – a total net revenue from paid subscriptions per period. This metric is calculated as the product of Market Subscribe Gross and Revenue rate. "Revenue rate" (developer interest) is equal to 0.7 by default, but it can be changed in project settings.
Market Transactions – a total payments per period. Defined as the number of payments within a chosen period.
(Google Play) Market Uninstalls – Number of times an app was removed from user device.
Market Updates – a number of app updates from the app store within a chosen period.