Custom dashboards & Reports

This article describes how Report Master and Custom dashboards work on Space level.


The Reports section allows you to build custom reports for several projects at the same time.

To build a report click the "Add new report" button.

You can choose a report template with set metrics or build a custom report:

While building a new report, you can define the necessary metrics. You can select up to 10 metrics for one report.

Then select the applications you want to have in the report. You can set an unlimited number of applications. But beware: sometimes the reports on too many applications are really hard to read and understand.

You can group metrics by different parameters:

  • applications. The data will be grouped by application. If you need to compare the performance of different applications, use this grouping method. Recommendation: use basic metrics such as ARPU, retention, lifetime value, or total revenue;

  • platforms. If you have the applications working for different platforms and you need to compare platform performance, use this grouping. Recommendation: use monetization metrics such as ARPU, ARPPU, and Gross;

  • app versions;

  • channels. The data is grouped by incoming traffic channels, so the report is useful for finding a favorable traffic structure. Recommendation: use traffic metrics such as ARPU, ARPPU, and paying conversion;

  • countries. If you need to compare one country with another, use this option. Recommendation: usually the difference between countries can be found in monetization metrics such as Average Check, ARPU, and ARPPU;

  • languages. If you need to compare either different markets or different localizations of your product, use this grouping method. Recommendation: use metrics such as ARPU and retention;

  • devices, paying capacity, etc.

Finally, to set a filter on the application set click the "Filters" button. You can add one or more filters to the application set using for the report.

Applications can be filtered by install date, ad network, paying status, devices, etc.

In the report menu, you can choose one or some of the following actions:

  • Reset settings - for fast reset of the selected filters, segments, apps, and other settings applied to the report.

  • Save report - save the report and get fast access to all the saved reports. You can find the reports in the “Reports” list:

  • Share the report with teammates - you can also share the report with your colleagues.

  • Share the report in a Slack channel

  • Save to dashboard - save as a widget for a dashboard:

With Report Master, you can check the metrics of all of your projects on one screen, see their individual and aggregated metrics, group metrics, and audiences by custom characteristics. Seeing the metrics of your apps in one place helps you quickly check the status of all your projects and make informed decisions later on. For example, with Report Master you can compare the financial metrics of your projects to find which of the games brings more money to the studio and therefore invest more resources into its development. Also, if you compare projects’ behavior metrics and ARPPU of the paying users, you’ll be able to see which of the mechanics are more successful and use them when developing your other games. Using devtodev’s updated Report Master, you can compare the revenue of your projects by country, and choose the best locations for each project. Knowing that you can work on their positioning in their most profitable markets.

Custom dashboards

Dashboards allow you to see data on several projects in one place. It gives you an opportunity to react to changes in user behavior decisively and saves time because you won’t need to open all the reports for analysis.

To the dashboard, you can add several custom reports that will be presented as one page. To grasp the whole picture, you can also use one widget to analyze different platforms’ project metrics. When you need to, for example, routinely track monetization metrics, you can create a dashboard with monetization metrics for the selected apps.

You can add to the dashboard a widget:

  • a diagram that shows Gross performance per app.

  • a diagram that shows an app-specific revenue structure.

  • a table with more detailed information for the past month: number of new users, active users, revenue, conversion to paying user, ARPU, ARPPU, and other app-specific metrics.

If you want to build a report that shows the performance of apps’ audience acquisition channels, you can add some widgets to one dashboard and they will show the current traffic status. For example:

  • a table for analyzing the most important metrics by traffic sources: new users, gross, paying conversion, ARPU, Day 1 retention, day 7 retention, and so on.

  • a diagram that shows new user acquisition performance by app.

  • and other widgets that help you analyze channel performance.

You can find all the necessary information on one page. You can respond to trends fast and improve your ad strategies, reassess your budget, and so on.

Creating a dashboard

To start working with dashboards, select the "Dashboard" section on the top of the form. To create a new dashboard, enter its name and click “Save”:

Once you name it, you'll be able to fill it out with your report widgets and start monitoring metrics. You can always rename your dashboard later.

Add widgets to a dashboard

After you click the “Add widget” button, you will be redirected to the Report Master for building a report. After you complete it, you can add it as a widget to the dashboard. Also, you can create widgets from any saved reports in the Report Master.

To do it, you need to:

  1. Name the widget.

  2. Choose the dashboard where you want to save the widget to.

  3. Set the report date range: fixed, moving.

If a preset time frame is set (i.e. last 7 days) then this time frame will be used further as to the actual date.

After that your widget appears on the dashboard where you can quickly analyze the necessary metrics for the selected apps:

Widget customization

By clicking the widget menu, you can open the report in the Report Master and edit it, add an additional filter, group, apply a segment, select additional metrics or apps for a more detailed analysis.

You also have an opportunity to change the widget’s name and description. The widget description may be useful, for example, if you give your coworkers access to the dashboard. You can add comments, conclusions, and other useful information to your widgets.

To read the widget’s description, you need to choose “i” icon to the right of the widget’s name:

Dashboard management

If you want to switch between dashboards, click the drop-down menu near the dashboard’s name.

You have an opportunity to share your dashboard with your team. You simply need to click “Share”, enter the email of the user you want to give access to, and click “Ok”. To seize access to the widget, clear a tick box near the user’s email, and apply the changes.

The users to whom you have given access to your dashboard can remove themselves from the shared access to the report by clicking «Remove me from sharing list»:

You can also use the menu to save the selected widget to your dashboard:

To change the name of the dashboard, the size of the widgets, their arrangement or to remove the widget, choose “Manage”: