You can use this method to share any finished custom report or to set various settings and apply filters to the reports. After a user clicks the link, he will see a report with the selected settings: time period, applied segments, filers, etc. For example, you can share: a funnel built with the Conversion Funnels report that retains all the selected stages and filters, the Game structure report with selected metrics and filters, comparison of selected cohorts in the Cohort analysis report, a filtered list of users in the Users section, a configured User flow report, data on comparing retention rates of two cohorts who executed different events in the Retention by event report, and other valuable reports that allow you to quickly start a discussion of discovered correlations, issues and any other observations. Note, that if in the report settings you set a date range that is not within the time frame of raw data retention at the time of creating the report and you save the link, then the date range of the report will be changed. The retention period of the links is 1 year. After that the link gets disabled.