Type - filter users by traffic type, e.g. you can use data from the tracker to select users coming from a paid source (External ad) or from External organic traffic source, or from Cross-promo ad.
Source - filter data by the source of user data, e.g. data retrieved using the Custom postback API or a specific ad network (Tenjin, Branch.io, etc).
Publisher - filter users by traffic source. The source is retrieved from the ‘utm_source’ parameter or an attribution tracker.
Sub publisher, Sub placements - filer data by traffic type. The type that is retrieved from the ‘utm_medium’ parameter or an attribution tracker.
Campaigns - filter data by campaigns. The data on campaigns is retrieved from the ‘utm_campaign’ parameter or an attribution tracker.
Ad set - filter users by ads.
Sub Ad groups - filter users by ad group.
Sub sites - filter data by ad placement.
Sub keywords - filer user data by keywords. The keywords are retrieved from the ‘utm_term’ UTM parameter.