Advanced report tab
User return. If the “Inactivity” trigger was added when setting up the campaign, this report will contain the Return widget. The widget displays the number of users with a breakdown by the time since their last engagement with the application and the number of users re-engaged due to the campaign. This widget allows you to estimate the optimum time for re-engaging lapsed users.
Conversion Funnels. This report contains a funnel widget if you specified the desired action when setting up the campaign. The funnel shows the sequence of user actions and allows you to assess at what stage users “drop out” and do not reach the desired action point.
The funnel has three stages. The first stage of the funnel contains the event about the sending of the campaign, the second stage is the push notification open event, and the third stage is the event that you specified when setting up the ad campaign. In case you want to add another stage or change the current stages, you can open the Funnel report
The effectiveness of sending push notifications. The widget contains information on the number of push notifications sent in the first wave, the number of notifications opened, the number of push notifications sent and opened in the second wave, and so on. Using the widget, you can assess the effectiveness of the initial and subsequent notifications sent during this campaign.
For example, it is possible that users open the first push notification, but don’t open the subsequent ones. In this case, sending a reminder that does not re-engage the player is useless. It might be worth changing the content, the call to action in subsequent messages first.
Efficiency report tab
Monetization effect. You can evaluate the impact of the campaign on such metrics as ARPPU, ARPU, Avg. ARPDAU, Conversion to 1st payment, Conversion to 2nd payment. You can also put these metrics into graph form and display them below the table (the red line stands for the start of the campaign).
User structure. You can analyze the following metrics: users, Average Session Length, ARPPU, ARPU, Revenue, segment the audience by Country, Paying capacity, Days from install.