Market Metrics

All Market Metrics are presented in alphabetical order.

(Google Play) Market ANRs – Number of times an app was not responding.

Market Average Check – an average gross revenue per transaction. Defined as the total gross revenue divided by the number of transactions (payments).

(Google Play) Market Crashes – Number of times an app has crashed.

(Google Play) Market DailyAvgRating – Average rating an app has got on the chosen date.

Market Downloads – a number of app downloads from the app store within a chosen period

Market Gross – a total gross revenue (Sales Revenue) per period. Defined as the sum of all payments within a chosen period.

Market IAP Gross – a total gross revenue (Sales Revenue) from in-app purchases per period. Defined as the sum of in-app payments within a chosen period.

Market IAP Revenue – a total net revenue from in-app purchases per period. This metric is calculated as the product of Market IAP Gross and Revenue rate. "Revenue rate" (developer interest) is equal to 0.7 by default, but it can be changed in project settings.

(Google Play) Market Rating – App rating (number of stars) in the app store for the chosen date.

(Apple App Store) Market Refund – a total sum of payments refunded to users.

Market Revenue – a total revenue per period. Defined as the sum of payments within a chosen period.

Market Sale Gross – a total gross revenue from paid downloads per period. Defined as the sum of payments for downloads within a chosen period.

Market Sale Revenue – a total net revenue from paid downloads per period. This metric is calculated as the product of Market Sale Gross and Revenue rate. "Revenue rate" (developer interest) is equal to 0.7 by default, but it can be changed in project settings.

Market Subscription Gross – a total gross revenue from paid subscriptions per period. Defined as the sum of payments for subscriptions within a chosen period.

Market Subscription Revenue – a total net revenue from paid subscriptions per period. This metric is calculated as the product of Market Subscribe Gross and Revenue rate. "Revenue rate" (developer interest) is equal to 0.7 by default, but it can be changed in project settings.

Market Transactions – a total payments per period. Defined as the number of payments within a chosen period.

(Google Play) Market Uninstalls – Number of times an app was removed from user device.

Market Updates – a number of app updates from the app store within a chosen period.