Market Metrics

All Market Metrics are presented in alphabetical order.

Market Average Check - an average gross revenue per transaction. Defined as the total gross revenue divided by the number of transactions (payments).

Market Downloads - a number of app downloads from the app store within a chosen period

Market Gross - a total gross revenue (Sales Revenue) per period. Defined as the sum of all payments within a chosen period.

Market IAP Gross - a total gross revenue (Sales Revenue) from in-app purchases per period. Defined as the sum of in-app payments within a chosen period.

Market IAP Revenue - a total net revenue from in-app purchases per period. This metric is calculated as the product of Market IAP Gross and Revenue rate. "Revenue rate" (developer interest) is equal to 0.7 by default, but it can be changed in project settings.

Market Refund - a total sum of payments refunded to users. This metric is available only for iTunes.

Market Revenue - a total revenue per period. Defined as the sum of payments within a chosen period.

Market Sale Gross - a total gross revenue from paid downloads per period. Defined as the sum of payments for downloads within a chosen period.

Market Sale Revenue - a total net revenue from paid downloads per period. This metric is calculated as the product of Market Sale Gross and Revenue rate. "Revenue rate" (developer interest) is equal to 0.7 by default, but it can be changed in project settings.

Market Subscribe Gross - a total gross revenue from paid subscriptions per period. Defined as the sum of payments for subscriptions within a chosen period.

Market Subscribe Revenue - a total net revenue from paid subscriptions per period. This metric is calculated as the product of Market Subscribe Gross and Revenue rate. "Revenue rate" (developer interest) is equal to 0.7 by default, but it can be changed in project settings.

Market Transactions - a total payments per period. Defined as the number of payments within a chosen period.

Market Updates - a number of app updates from the app store within a chosen period.