Subscription metrics

All Subsricption Metrics are presented in alphabetical order.

Activated subscribers – total number of unique users who made a payment within a given period.

Active subscriptions – number of active subscriptions by the end of the aggregation period.

Active trials – number of active trials by the end of the aggregation period.

Churned subscribers – total number of unique users with Expired/Refunded subscription status over a selected period.

Cumulative subscription gross – total sum of income by cohort for all periods including the current period.

New subscribers – total number of users who made their first subscription payment within a given period.

New subscribers among new users – number of users who installed the app and converted to subscribers during the specified period.

New trial users – total number of first-time trial users over the selected period.

New trial users among new users – total number of users who installed the app during the specified period and started a free trial by the current date.

New user to subscriber conversion – percentage of paying users (at least a single subscription payment) registered in the given period of all users registered in the given period.

New user to trial conversion – percentage of new users that have converted into trial users over the selected time period.

Number of subscriptions – number of activated (purchased) subscriptions.

Refunded subscriptions – Number of subscriptions that were refunded by the app stores.

Subscriptions conversion – conversion into purchasing the Nth subscription. It is 100% for the first period, and for each renewal period, it equals the ratio of users who activated the Nth subscription to the number of users who bought the first subscription.

Subscriptions churn gross – amount of revenue lost due to the fact that users didn’t renew their subscriptions expired during the selected report period.

Subscriptions gross – amount of income earned from the first and renewed subscriptions.

Subscriptions recurring gross – revenue from all active subscriptions over the specified period grouped by day, week, month.

Subscriptions recurring revenue – revenue from all active subscriptions over the specified period grouped by day, week, month. This metric is calculated as the product of Gross (metric from the app store) and Revenue rate. "Revenue rate" (developer interest) is equal to 0.7 by default, but it can be changed in project settings.

Subscriptions refunded gross – amount of revenue lost due to user refunds.

Subscriptions revenue – total net subscription revenue for the given period. This metric is calculated as the product of Gross and Revenue rate. "Revenue rate" (developer interest) is equal to 0.7 by default, but it can be changed in project settings.

Subscriptions trials count – total number of activated trials over the specified period.

Subscriptions users converted from trial to subscriber – total number of users who have bought the subscription after the free trial.

Trial to subscriber conversion – percentage of trial users who have upgraded to paid accounts.