# Google Ads

## **Setup**

1. Go to: `Settings → 3rd Party Sources → Cohort Export`
2. Click the ✎ icon next to **Google Ads**
3. Fill in the fields:
   * **Account ID** – your 10-digit Google Ads Customer ID (format: `123-456-7890`)

{% hint style="info" %}
**Where to find Google Ads Customer ID**

* Log in to [Google Ads](https://ads.google.com/home/)
* Look in the top-right corner of the interface next to your account name

For help finding your Customer ID, [see Google documentation](https://support.google.com/google-ads/answer/1704344).
{% endhint %}

4. Click `Sign in with Google` to authorize.

<figure><img src="/files/w0SWeD2SjyWjRwPmkZ35" alt=""><figcaption></figcaption></figure>

*To disable the integration, turn off the toggle.*

### **User Identifier**

Google Ads cohort export in devtodev uses only the **Advertising ID** to match users:

* For Android: **GAID** (Google Advertising ID)
* For iOS: **IDFA** (Identifier for Advertisers)

Make sure the [SDK is integrated properly](/integration/integration-of-sdk-v2/sdk-integration.md) and **Advertising ID** is available in the user profile before the cohort is exported.&#x20;

## How to prepare cohorts

Check out the **Tuning section** to learn [how to export the cohorts](/reports-and-functionality/project-related-reports-and-fuctionality/tuning.md#cohort-export).&#x20;


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