# Google Ads

## **Setup**

1. Go to: `Settings → 3rd Party Sources → Cohort Export`
2. Click the ✎ icon next to **Google Ads**
3. Fill in the fields:
   * **Account ID** – your 10-digit Google Ads Customer ID (format: `123-456-7890`)

{% hint style="info" %}
**Where to find Google Ads Customer ID**

* Log in to [Google Ads](https://ads.google.com/home/)
* Look in the top-right corner of the interface next to your account name

For help finding your Customer ID, [see Google documentation](https://support.google.com/google-ads/answer/1704344).
{% endhint %}

4. Click `Sign in with Google` to authorize.

<figure><img src="https://2105883905-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LnGcP_ZeRJ1ipj9O8dF%2Fuploads%2F2ByqZcY5OMp04aSsPgmy%2FScreenshot%202025-07-23%20at%2012.49.59.png?alt=media&#x26;token=339a1eb9-71a2-408d-ab08-a91915f8c407" alt=""><figcaption></figcaption></figure>

*To disable the integration, turn off the toggle.*

### **User Identifier**

Google Ads cohort export in devtodev uses only the **Advertising ID** to match users:

* For Android: **GAID** (Google Advertising ID)
* For iOS: **IDFA** (Identifier for Advertisers)

Make sure the [SDK is integrated properly](https://docs.devtodev.com/integration/integration-of-sdk-v2/sdk-integration) and **Advertising ID** is available in the user profile before the cohort is exported.&#x20;

## How to prepare cohorts

Check out the **Tuning section** to learn [how to export the cohorts](https://docs.devtodev.com/reports-and-functionality/project-related-reports-and-fuctionality/tuning#cohort-export).&#x20;