Google Ads

Export devtodev cohorts to Google Ads to create remarketing audiences

Setup

1. Go to: Settings → 3rd Party Sources → Cohort Export

2. Click the ✎ icon next to Google Ads

3. Fill in the fields:

   • Account ID – your 10-digit Google Ads Customer ID (format: 123-456-7890)

Where to find Google Ads Customer ID

• Log in to Google Ads

• Look in the top-right corner of the interface next to your account name

For help finding your Customer ID, see Google documentation.

1. Click Sign in with Google to authorize.

To disable the integration, turn off the toggle.

User Identifier

Google Ads cohort export in devtodev uses only the Advertising ID to match users:

• For Android: GAID (Google Advertising ID)

• For iOS: IDFA (Identifier for Advertisers)

Make sure the SDK is integrated properly and Advertising ID is available in the user profile before the cohort is exported.

How to prepare cohorts

Check out the Tuning section to learn how to export the cohorts.