Limits

Data Limits

Data type	Limits
Custom Events	Free plan: 30 different event types per project. Basic, Business plans: 300 different event types per project. Enterprise plan: 500 different event types per project. One event can contain up to 20 parameters (Free, Basic plans). We do not recommend you to change the type of a parameter without changing its name! It will be treated as a new parameter with the same name. Business plan: up to 30 parameters. Enterprise plan: up to 40 parameters. Parameters can be string and numeric: the maximum length of string parameter values is 255 characters; the number of variants of string parameter values cannot exceed 50 000 (when it exceeds 50 000, the further sending of information about the parameter and possibilities to work with it will be blocked).
Progression Event	30 different resources per project (earned/spent metrics)
Virtual Currency Payment Event Level Up (balances parameter) Currency Accrual Current Balance	30 in-game currencies per project
Custom User Properties	‌30 custom user properties per project. Parameters can be string and numeric.
Raw Data storage period	‌Free plan: up to 3 months Basic plan: up to 6 months Business plan: up to 12 months Enterprise plan: up to 18 months

‌ Interface Limits

Report / Section	Limits
Conversion Funnel	30 steps. Only 1 "optional" step.
Users & Segments -> Segments	‌50 segments per project.
Dashboard widgets	Reports: 20 widgets total, up to 10 SQL widgets Text: 20 widgets