Farming games

The gameplay of this genre revolves around developing your farm/land/city, etc. A player has to gather various resources and then use them to build and expand his territory. They can also buy new buildings and complete tasks to level up. Often the game has a mechanic that allows for spending currency on speeding up the production of certain items.

Necessary Basic events

Basic events allow you to analyze your game as described in this example.

To make the analysis more smooth and productive, we recommend you to use the following basic events:

LevelUp and CurrencyAccrual for analyzing distribution of players among levels and balance as well as movement of in-game currency among levels.

Tutorial Step for tracking tutorial completion to find stages where users drop off of the app or skip tutorial altogether because he is familiar with all the mechanics of farming games.

Real Payment for building financial reports and calculating basic financial metrics: revenue, ARPU, ARPPU, paying share, transactions, etc.

Virtual Currency Payment for tracking in-app purchases made with virtual currency and evaluation of in-game economy. In this event, as a purchasing vehicle you can use not only hard currency, but also energy that the player spends on resource collection. Then you can open the In-game analysis section and analyze energy collection and spending by levels as well as the most popular sources and sinks of energy:

Important reports needed for analysing a farm game.

We should analyze the in-game currency, the dynamics of its spending and saving. Go to the Virtual goods & purchases report. Let's see which products are the most popular in terms of levels and time.

It is also important to know what a player’s shopping basket is composed of and how it changes depending on the level. For this we open the Purchases structure report:

Let's see how the demand for certain items changes at the given levels or over time:

Custom event structure example

Besides out-of-the-box reports based on basic events, you can use custom events to analyze how users are using your app – the most desirable actions, quests, live ops events, whether or not users invite friends, interact with new mechanics, etc. You can also analyze custom event data in the Custom event report.

You can build a funnel and analyze conversion rates at each stage. For example, you send an event every time a user enters an in-game shop, clicks on an item, buys an item. Based on these events, you can build a funnel and check the conversion rate at each stage in the Conversion funnel report. Below you can find examples of events that may be useful to you.

In the table below you can find examples of custom events that can be useful for you:

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