Social Casino

Here you can see the example of the game analysis. Additionally we will see the reports on what you should pay attention when analyzing a game of the social casino genre.

Event structure example

In addition to analyzing data, in the main reports, you can integrate custom events to track and analyze specific user actions. You can use custom events to get an insight into how users use the application, which quests they accept, how often they interact with each other, which offers they open, and so on. You can also analyze custom event data in the Custom event report.

You can build a funnel and analyze conversion rates at each stage. For example, you send an event every time a user enters an in-game shop, clicks on an item, buys an item. Based on these events, you can build a funnel and check the conversion rate at each stage in the Conversion funnel report. Below you can find examples of events that may be useful to you.

Case example

First of all, we must evaluate the movement of currency among players in order to understand the demand for virtual goods. After that we will be able to maximizing the income of the game: balance and optimize the demand, organize discounts, promotions and events.

We’ll go to the Economy balance report to see at what levels players buy, earn, spend and how the game’s balance generally changes. We can track the number of spins and coins, both in absolute numbers and on average by players.

We should analyze the in-game currency, the dynamics of its spendings and savings. Go to the Virtual goods & purchases report. Let's see which products are the most popular in terms of levels and time.

It is also important to know what the players’ shopping basket consists of and how it changes depending on the level. We will go to the Purchases structure report.

Let's see how the demand for certain products varies at the given levels or in time:

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