Push Notifications

This section allows you to create and manage push notifications campaigns.

If push notifications are not connected

To connect the push notifications service to the app you need to:

  1. Integrate devtodev SDK and activate push notifications during integration

  2. Fill in the required information in the push notifications panel in the Integration section of the application settings

Please note that access to the Integration section is restricted by user access rights.

Detailed information about the process of receiving necessary data and activation of push notifications for each platform can be found in the devtodev SDK integration manual in the ‘Help’ section.

Current campaigns

Here is the list of created push notification campaigns. You can filter them by status. Select one of the campaigns to view a more detailed report about it.

The report shows notification settings, such as campaign and audience info, statistics about campaign results, where:

  • Audience - the number of users who fit selected conditions and whose push tokens are known

  • Delivered - the number of delivered push notifications, which haven’t been declined by the push server. The most common reasons for rejection are that app is uninstalled or the token is not correct

  • Failures - the number of rejected push notifications (the difference between the number of audience and delivered push notifications)

  • Clicks - the amount of clicks on a notification

Creating a new campaign

To start creating a new campaign click on the "Add new campaign" button on the top right corner of a Campaign tab and follow the instructions:

  1. Campaign name

  2. Target audience

  3. Push-notification content

  4. Push testing

  5. Settings for campaign analysis

  6. Schedule

  7. Confirmation

You can send push notification to every user who allows it or choose a particular segment. As for the customuzation of the content, you can add action, button and attachment (image, music or video). If you need to send notification in different languages, you can click on the "Add" button and customise each of them separately.

Moreover, you can make the notification invisible.

If you want to get a more detailed analysis on your push campaign, you can set the size of the control group. The control group consists of users who meet the conditions of the campaign, but do not receive push notifications. The control group is useful if you want to know the effectiveness of notifications or to compare the metric values of users who received them and those who didn’t.

For the push campaign you can also set a desired action that the user needs to take after receiving the notification. For example, if a push notification informs the user about new items in the store, then the desired action may be the opening of the store screen; if it informs you about bargain price offers, then the desired action will be the purchase of the offer, etc. Setting the target event will allow you to compare the conversion rate of the control group (users who do not receive the notice) with conversion rate of the audience that receives the notice, it also allows you to compare the conversion rate of the users who opened the message and performed the target action with those who did not open it but still performed the target action.

Push notification report

The Advanced report is made up of several widgets:

  • Campaign info - general information about the sent message: title, alert, action, sound, audience filtr and etc.

  • Campaign statics

  • Monetization effect

  • User structure

  • User return

  • Conversion funnel

Based on th widget data you can divide the audience of the campaign into the following segments:

  • Number of users in the control group, if you specified it when configuring the campaign

  • Number of users who received the push notification but did not open it

  • Number of users who received and opened the push notification

These segments will allow you to evaluate the effectiveness of your message. All metrics for evaluating the effectiveness of notifications are measured 7 days before the start of the advertising campaign and 7 days after the receipt of the notification.

  1. Campaign statistics.

Audience is the number of users who entered the segment when creating the campaign. The table contains a Revenue value for each segment of the audience, seven days before the start of the campaign and seven days after the start to assess the impact of push notifications on user behavior. Conversion to action shows the percentage of users that have executed the desired action.

2. Monetization effect

You can assess how the campaign has affected metrics such as ARPPU, ARPU, Avg. ARPDAU, Conversion to 1st payment, Conversion to 2nd payment. Based on the metric values you can also build a graph where. where the red line marks the start of the campaign.

3. User structure

You can analyze the following metrics: users, Average Session Length, ARPPU, ARPU, Revenue, grouping audiences by Country, Paying capacity, Install from.

4. Return

The widget shows the number of users by their inactivity periods in the application and the number of re-engaged users (within 7 days after the campaign). Use the widget to find the right time to return users. 5. Conversion Funnels

The funnel widget shows the sequence of user actions, that allows you to find stages with high user churn and stages where users fail to take the desired action.

If you specified the desired action while configuring the campaign, the funnel will consist of three steps.The first step of the funnel contains the event about the campaign start, the second step is opening the push notification event. The third step is the event you specified when configuring your advertising campaign. If you want to add another step or change the current steps, you can go to the Funnel report